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Proof

Client work, live. And four businesses I run myself.

Every site below is real and working: open it, scroll it on your phone, book from it. The companies underneath are mine, built with my own money and still operating. They’re the reason I know what works and what is just a good slide.

Client work

Live sites, hosted right here.

Shown with each client’s permission. These aren’t screenshots. Every button works, including the ones that take bookings.

Crude Escape websiteView the live site

Yacht charter · British Virgin Islands

Crude Escape

An owner’s website for a 2026 Fountaine Pajot Aura 51 sailing catamaran. A cinematic drone film, a phone-framed reel with timed captions, the real specs and seasonal rates, and every booking button wired to the yacht’s management company.

Website design & buildAI drone & dining filmInstagram reel with captionsBooking links with trackingMobile-first

My own companies

Tested on my own money first.

BioBoost Labs+™

E-commerce · regulated

A direct-to-customer online store in a category where the rules are strict, the platforms are unforgiving, and one wrong word can get an account suspended. The kind of business where "just run ads" does not work.

WordPress + WooCommerceEmail programPaymentsFulfillmentCompliance

What it taught me: How to grow when the easy channels are closed to you: owned email, a clean site and a founder’s voice do more than any ad budget.

BioBoost Research™

Education · content

A separate, compliance-safe educational property, built so the brand could show up publicly on social and in search without dragging the storefront into places it could not go.

Brand separationContent siteSocial-facingSearch

What it taught me: Structure is marketing. Sometimes the right move is two properties with two jobs, instead of one site trying to do everything.

Shelton Oil & Gas Inc

Energy · services

Built on two decades in oil and gas operations, an industry where relationships close the deal, mistakes cost real money, and "we will circle back" is not an answer anybody accepts.

B2B positioningRelationship-driven salesOperations

What it taught me: The discipline I bring to client work. Clear plan, honest numbers, no drama. If it would not fly on a wellsite, it does not fly here.

Shelton Strategies LLC

This company

The site you are reading is the case study. Built properly, tracked properly, with free tools instead of gated PDFs, and every claim on it something I can back up.

BrandWordPressMeta PixelAI-search structureEmail

What it taught me: I eat my own cooking. Everything I would sell you is running right here, and you can see how it performs.

What a project looks like

Small enough to answer the phone. Experienced enough to be worth calling.

You get one person

The same person scopes it, designs it, writes it, builds it and runs it. Nothing is lost in a handover, because there is no handover.

You get told no

If a service on my own price list will not earn its keep in your business yet, I will say so. Selling you a programme you are not ready for is how agencies lose clients in month five.

You get it in writing

Scope, price and what happens when something changes, agreed before the work starts, from a price list published where anyone can read it.

Client work

Want yours to be the next one on this page?

Early clients get a founder who is hungry and has time. That window does not stay open.

The Marketing Audit · free

Send me your website. I’ll tell you what I’d fix first.

A written review of your website, how you show up on Google and in AI answers, your email and your ads, with the fixes in order of what makes you money first. Yours to keep, whether or not you hire me. The prices are public, so you already know what the work costs.

[email protected] · Weatherford, Texas