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Pricing · 2026

Every price, published. No surprises on the invoice.

No account coordinators, no handoffs to a junior team. Websites, email, search and Meta advertising, built and run by the same person who sold you on it. Pricing is transparent and fixed. What you see is what you pay.

One-time

Build & design

Build & design, one-time
ServiceWhat you getInvestment
New Website 5–7 pages on WordPress. Custom design, mobile-first, contact forms, analytics, speed and search setup. You own the site and the hosting account. $4,500one-time
Website Redesign Full rebuild of an existing site. New design, restructured pages, migrated content, redirects mapped so you keep your rankings. $3,500one-time
Starter Site High-converting one-pager or landing page. Built to grow into a full site later. $1,500one-time
Brand Identity Kit Logo, color palette, typography, and a usage guide for print and web. $2,000one-time
E-Commerce Add-On Product catalog, cart, checkout, payment processing and shipping setup. +$2,500one-time
Additional Pages Beyond the base scope, designed and written to match. $250per page

Monthly

Ongoing services

Single services run month-to-month, with 60 days’ written notice either way. Add one, add several, or drop one when it has done its job.

Ongoing services, monthly
ServiceWhat you getInvestment
Website Care Plan Hosting management, plugin and core updates, security monitoring, daily backups, unlimited small content edits. $199/mo
Email Marketing Strategy and calendar, 4 campaigns a month, automated welcome and follow-up flows, segmentation, deliverability, reporting. No per-contact fees. Your list stays yours. $1,500/mo
Local SEO Technical fixes, on-page optimization, Google Business Profile, citations, review strategy, 2 content pieces a month, rank tracking. $1,250/mo
Competitive SEO Everything in Local, plus multi-market keyword strategy, 4 content pieces a month, link building, and competitor gap analysis. $2,250/mo
Meta Ads Management Facebook and Instagram. Campaign build, audience and creative testing, pixel and conversion tracking, weekly optimization. Ad spend paid directly to Meta. $1,000/mo+10% of spend over $10,000/mo

Packages

Bundle it and deal with one invoice.

Channels work better together than apart. Your ads are only as good as the page they land on, and your SEO traffic is worth more when there is an email list catching it. Each package lists its own term; after that it is month-to-month.

01

Launch Pad

$5,900one-time + $199/mo care plan

A new website, the SEO foundation under it (technical setup, Google Business Profile, schema markup) and your email platform set up with 3 automated flows built and live.

02

Foundation No money down

$2,000/mono money down · 12-month minimum

Your website built with nothing up front, then Local SEO, the care plan and 2 email campaigns a month. The build is paid for inside the monthly fee instead of a check on day one.

03

Growth

$2,750/mo$1,200 website down · 6-month initial term

Local SEO, full email marketing (4 campaigns a month plus the automated flows) and the website care plan, with your website built for $1,200 down.

04

Full Stack

$4,250/moplus ad spend · 6-month initial term

Competitive SEO, full email marketing, Meta ads management, the care plan and a monthly strategy call. Ad spend is paid directly to Meta from your own account.

Every package includes: A single point of contact: me · No setup fees, no surprise line items · Monthly reporting in plain English · Month-to-month after the initial term, with 60 days’ written notice either side · You own every account and asset · A month-one strategy session before any work starts.

Performance Partnership

Or pay me partly on results.

If you would rather not carry a full monthly fee, there is a second way to work together: a lower retainer plus a percentage of the growth the work produces. I only get paid well if you do.

Performance Partnership

$1,800/mo + 5–10% of tracked revenue above baseline

$1,800/mo, plus 5–10% of tracked revenue above a baseline we agree in writing. The percentage scales with scope: 5% for a single channel, up to 10% when I run the full funnel. 12-month term; a cap is optional.

Baseline set in writing.
Your trailing 3-month average revenue, locked before any work begins. I am paid on growth above it, never on sales you were already making.
Attribution defined up front.
Gross revenue from tracked channels, net of refunds and chargebacks.
Shared visibility.
Read access to your sales dashboard, so we are both looking at the same numbers.
12-month term.
Then month-to-month, with 60 days’ written notice either side.
Cap optional.
If you want one, a cap on total monthly compensation goes into the agreement, so a great quarter never turns into a bill you resent.
Equity option.
For the right fit, part of the fee can be structured as a minority stake vesting monthly over the term. Case by case.

The fine print, in plain English

Nothing hiding underneath.

Ad spend is not included. Your Facebook and Instagram spend is paid directly to Meta from your own account, so you always see exactly what the platform charges you. I never mark up media. The $1,000 management fee adds 10% of any monthly spend above $10,000.

You own the site and the hosting account. Along with the domain, the ad account, the Pixel and the analytics. Everything is set up in your name from day one, with logins you keep.

Extra pages are $250 each. A new website covers 5–7 pages. Anything beyond that base scope is designed and written to match, quoted up front rather than invoiced afterwards.

Prices are valid 90 days from issue. Builds are priced per project. Single monthly services are month-to-month; packages and the partnership are month-to-month after their initial term. Either way, 60 days’ written notice from either side.

The difference

You’ve hired an agency before. You know how it went.

Typical agency
Shelton Strategies
An account manager relays to a team you never meet
The person who builds your site answers your calls
Website, SEO, ads and email split across different vendors
One person builds and runs all of it, so nothing falls between the cracks
Reports clicks, impressions and opens
Reports calls, orders and revenue
Website, accounts and templates built in their name
Every site, account, list and template in yours
Pricing on request
Every price published
Long contracts that quietly auto-renew
Each term stated up front, then month-to-month after the initial term

Questions

About the pricing.

Why publish prices at all?

Because the alternative wastes both our time. If $4,500 for a website is not where your business is right now, you should be able to find that out from your phone at 10pm instead of sitting through a sales call to get a number.

What if my project does not fit any of these?

Then we talk and I quote it from the same list. The published prices are the building blocks, not a wall. Anything genuinely custom gets its own fixed number in writing before it starts.

How does the Meta ads fee work above $10,000?

Management is $1,000 a month flat. Once monthly ad spend goes above $10,000, the fee adds 10% of the amount over that line, so $12,000 of spend means $1,000 plus 10% of $2,000. Ad spend itself is always paid directly to Meta from your own account. I never mark up media.

Do I need the Website Care Plan?

If you are running WordPress and nobody is updating it, you will eventually have a broken or hacked site. That is just what happens. $199/mo covers updates, security monitoring, daily backups and unlimited small content edits, which is usually cheaper than one emergency.

How long are these prices good for?

Ninety days from the date they are issued to you. After that we re-quote from whatever the current list says, which will still be published right here.

The Marketing Audit · free

Send me your website. I’ll tell you what I’d fix first.

A written review of your website, how you show up on Google and in AI answers, your email and your ads, with the fixes in order of what makes you money first. Yours to keep, whether or not you hire me. The prices are public, so you already know what the work costs.

[email protected] · Weatherford, Texas