Shelton Strategies
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I design and build your website, then run the marketing that brings the right people to it: search and AI visibility, email, social media, Meta ads, and the brand behind all of it. One person, every piece, every account in your name.
Six are Studio concept builds for the kinds of businesses I work with, one of them baked around real cookies by Brandi Shelton. Three are real: a client’s yacht charter and two of my own sites in a regulated industry.
Luxury pre-owned cars in Southlake. Live inventory, payment math and a test drive one tap away.
A Texas theme park and water park with a ticket builder made for a busy summer.
A trusted local brand where a bug problem becomes a booked inspection in a few taps.
Sunlit and family-first, built around a waitlist from first litter photo to go-home day.
Leather, wood and stone, styled into rooms, with a design consult on every page.
Hand-piped custom cookies by Brandi Shelton, with a cookie designer that pipes the name on as you type.
A live client site for a 51-foot sailing catamaran in the British Virgin Islands.
A members-only research store, compliance-reviewed from day one, with an email platform it owns.
A separate education site, built so the brand could show up in search without pulling the store along.
Focus on your business. I build the website, handle the SEO and run the marketing, so you can take care of your customers.
From a $1,500 starter site to full service, there’s a way in at most budgets.
If your site hasn’t changed in years, your audience may have moved on. I build the experience that brings them back.
A phone that rings with the right customers, at a pace your team can handle.
Some businesses can’t just “run ads.” Ad platforms, payment processors and search engines hold them to stricter rules, and one careless sentence can cost the account. Two of my own businesses live there, so I build for those rules from day one.
E-commerce / I own it
A members-only research store. Product copy reviewed against platform and payment rules, a certificate of analysis on every product, a research-use certification at checkout, and an email platform the business owns instead of rents.
Read the case study
Education / I own it
A separate educational site, built so the brand could show up in search and on social without pulling the store into places it couldn’t go. Two properties, two jobs, kept apart on purpose.
See the BioBoost Research case studyGetting into the inbox is table stakes. What happens after the open is where most of the money in email is made, and where most brands quietly lose the sale. So I build the email and the page together, then the automated flows that keep it working.
A website, an email and an ad are not the goal. Paying customers are. That’s the yardstick I hold my own businesses to, and it’s the one I’ll hold your marketing to.
Run the numbers yourself: how to tell if your marketing is paying for itself.
Every price is published, so you know the number before we talk. Builds are one-time. Single monthly services run month-to-month. Packages state their initial term, then go month-to-month.
Technical fixes, Google Business Profile, citations, reviews and 2 content pieces a month, so nearby customers find you on Google and in AI answers.
$1,250/moDetailsEverything in Local, plus multi-market keywords, 4 content pieces a month, link building and competitor gap analysis.
$2,250/moDetailsFour campaigns a month plus the automated flows. The list is yours, not the platform’s.
$1,500/moDetailsFacebook and Instagram ads with tracking done right first. Ad spend is paid to Meta from your own account.
$1,000/mo +10% of spend over $10k/moDetailsLogo, color palette, typography and a usage guide, so you look like one business on every page, email and ad.
$2,000 one-timeAsk about a brand kitChannels work better together than apart. Your ads are only as good as the page they land on, and your search traffic is worth more when an email list is there to catch it. One point of contact, one invoice.
A new website, the SEO foundation under it (technical setup, Google Business Profile, schema markup) and your email platform set up with 3 automated flows built and live.
Your website built with nothing up front, then Local SEO, the care plan and 2 email campaigns a month. The build is paid for inside the monthly fee.
Local SEO, full email marketing (4 campaigns a month plus the automated flows) and the website care plan, with your website built for $1,200 down.
Competitive SEO, full email marketing, Meta ads management, the care plan and a monthly strategy call. Ad spend is paid directly to Meta.
A lower monthly fee, plus a percentage of the growth the work produces. Your baseline is agreed in writing before we start, and I’m paid only on tracked revenue above it, never on sales you were already making.
The website, the hosting, the domain, the email platform, the list and the ad account are in your name from day one, with logins you keep. If we ever part ways, you lose a contractor, not your customers.
Most agencies guard their process like a trade secret. I publish mine. Knowing what to do was never the hard part; doing it well every week is.
Every address on the list asked to be there. No bought, rented or scraped lists, ever. Permission is the law, and it is what keeps you in the inbox.
Every email asks for one thing, and everything in it points at that one button.
The click lands on a page that says the same thing, with the same button.
Opens are a signal, not a result. The report leads with orders, revenue and revenue per subscriber.
I’m Jeff Shelton. I own and run four companies, including a research store in a regulated industry. I built its website, its search presence and the email program that carries it, with my own money on the line. That’s where I learned what works.
A new 5–7 page website on WordPress is $4,500. A redesign of an existing site is $3,500, a one-page starter site is $1,500, and an online store adds $2,500. If you would rather not write a check up front, the Foundation package builds the site with no money down for $2,000/mo on a 12-month minimum. Every price is on the pricing page.
Yes, that is the point. I build the site, then run the search, email and Meta ads that bring people to it. Growth covers Local SEO, full email marketing and the care plan for $2,750/mo. Full Stack adds Competitive SEO, Meta ads management and a monthly strategy call for $4,250/mo plus ad spend. Or hire one piece at a time.
Me. No account coordinators and no hand-offs to a junior team. The person who designs your site and writes your emails is the one who answers your calls.
Most sites take a few weeks, depending on scope. I’ll give you a real timeline on our call, once I know what we’re building.
Yes. Website copy, emails and ads are written in your voice and designed to match your brand. You approve before anything goes live.
Builds are priced per project. Single monthly services run month-to-month. Packages have an initial term: 6 months for Growth and Full Stack, 12 months for Foundation and the Performance Partnership. After the initial term it is month-to-month, with 60 days’ written notice either way.
You do. The website, the hosting, the domain, the email platform, the list and the ad account are all in your name from day one. I work with delegated access you can remove at any time.
No, and be wary of anyone who does. What I guarantee is the work: built properly, tracked properly, and reported in dollars, not vanity numbers.
A written review of your website, how you show up on Google and in AI answers, your email and your ads, with the fixes in the order I’d tackle them. Yours to keep, whether or not you hire me.
(817) 694-4484 · [email protected] · Weatherford, Texas
Show up where your customers scroll, and give them a reason to click.
Facebook, Instagram, TikTok, YouTube, Reddit and X. I plan it, film it, write it, post it and answer the comments, then point every post back to the website and the email list you own. Followers live on someone else’s platform. Customers belong to you.
Facebook
Your local audience, events and groups. Posts, reels and a page that answers questions fast.
Instagram
Reels, carousels and stories that show the work, with a profile and link set up to send people to your site.
TikTok
Short vertical video built around a hook in the first second. Filmed, edited and captioned for you.
YouTube
Shorts cut from the same footage, plus longer how-to videos that Google and AI answers can point people to.
Reddit
Real answers in the communities your customers already trust. Posted openly as your business, never through fake accounts.
X
News, offers and quick replies. Short posts and threads in your voice, so you’re part of the conversation.
Every profile stays in your name. Want paid reach on top? That’s Meta ads, run from your own ad account.