/* Shelton Strategies homepage. Front door to the Studio: navy ink, paper and brass gold; Source Serif 4 / Public Sans / mono labels. */
:root {
  --ink: #010c1d; --ink-2: #0b1520; --ink-3: #13202f;
  --paper: #f6f2eb; --paper-2: #ece5d8; --white: #fffdf9;
  --accent: #c49a4c; --accent-hi: #e2c07e; --accent-ink: #8f6a2c;
  --text: #1c2631; --muted: #5d6772; --on-ink: #eae4d9; --mist: rgba(234,228,217,.62); --dim: rgba(234,228,217,.36);
  --line-d: rgba(234,228,217,.14); --line-l: rgba(28,38,49,.12);
  --serif: 'Source Serif 4', Georgia, 'Times New Roman', serif; --sans: 'Public Sans', system-ui, -apple-system, sans-serif;
  --mono: 'JetBrains Mono', ui-monospace, Menlo, monospace;
  --ease: cubic-bezier(.22,1,.36,1); --hop: cubic-bezier(.85,0,.15,1);
  --gut: clamp(20px, 5vw, 80px); --max: 1320px;
}
*, *::before, *::after { box-sizing: border-box; }
html { background: var(--ink); -webkit-text-size-adjust: 100%; }
html.lenis, html.lenis body { height: auto; }
.lenis.lenis-smooth { scroll-behavior: auto !important; }
.lenis.lenis-stopped { overflow: hidden; }
body { margin: 0; font: 400 16px/1.65 var(--sans); color: var(--text); background: var(--paper); -webkit-font-smoothing: antialiased; overflow-x: hidden; }
img, video { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
button { font: inherit; cursor: pointer; }
.sr { position: absolute !important; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.wrap { max-width: var(--max); margin: 0 auto; padding: 0 var(--gut); }
.dark { background: var(--ink); color: var(--on-ink); }
.label { display: inline-flex; align-items: center; gap: 10px; font: 500 11px/1 var(--mono); letter-spacing: .18em; text-transform: uppercase; color: var(--accent-ink); }
.dark .label { color: var(--accent-hi); }
.label i { font-style: normal; opacity: .55; }
h1, h2, h3 { font-family: var(--serif); font-weight: 600; letter-spacing: -.02em; margin: 0; }
h2 { font-size: clamp(38px, 5vw, 76px); line-height: 1.02; }
/* emphasis inside a headline reads as part of the sentence: no italic, no color split */
h1 em, h2 em, h3 em { font-style: normal; color: inherit; }
.lede { max-width: 38em; font-size: clamp(16px, 1.25vw, 18.5px); line-height: 1.7; color: var(--muted); }
.dark .lede { color: var(--mist); }
.sec { padding: clamp(96px, 15vh, 180px) 0; position: relative; }
.sec-head { display: grid; grid-template-columns: 1fr 1fr; gap: 24px 60px; align-items: end; margin-bottom: clamp(44px, 7vh, 80px); }
.sec-head .label { grid-column: 1 / -1; }
@media (max-width: 860px) { .sec-head { grid-template-columns: 1fr; } }

/* ── buttons ── */
.btn { position: relative; display: inline-flex; align-items: center; justify-content: center; gap: 10px; min-height: 54px; padding: 0 28px;
  border-radius: 4px; border: 1px solid transparent; font: 600 15px/1 var(--sans); text-decoration: none; overflow: hidden; isolation: isolate;
  transition: color .3s, border-color .3s; }
.btn span { position: relative; z-index: 1; display: inline-flex; align-items: center; gap: 10px; }
.btn::before { content: ''; position: absolute; inset: 0; z-index: 0; border-radius: inherit; transform: translateY(101%); transition: transform .4s var(--ease); }
.btn:hover::before, .btn:focus-visible::before { transform: none; }
.btn:focus-visible { outline: 2px solid var(--accent-hi); outline-offset: 3px; }
.btn svg { width: 16px; height: 16px; }
.btn-primary { background: var(--accent); color: var(--ink); }
.btn-primary::before { background: var(--accent-hi); }
.btn-line { border-color: rgba(234,228,217,.28); color: var(--on-ink); }
.btn-line::before { background: var(--on-ink); }
.btn-line:hover { color: var(--ink); border-color: var(--on-ink); }
.btn-ink { background: var(--ink); color: var(--on-ink); }
.btn-ink::before { background: var(--accent); }
.btn-ink:hover { color: var(--ink); }
.btn-ghost { border-color: var(--line-l); color: var(--text); }
.btn-ghost::before { background: var(--ink); }
.btn-ghost:hover { color: var(--on-ink); }
.row { display: flex; flex-wrap: wrap; gap: 12px; align-items: center; }

/* ── preloader ── */
/* The Signature: the gold S draws in, grows into the full lockup, then docks into the header.
   The lockup copies .nav__brand exactly, so the dock lands pixel-for-pixel on the real logo. */
.sig { position: fixed; inset: 0; z-index: 200; display: grid; place-items: center; cursor: pointer; }
.sig::before { content: ""; position: absolute; inset: 0; background: radial-gradient(60% 50% at 50% 48%, #0b1a2e 0%, var(--ink) 70%); opacity: var(--bd, 1); }
.sig__lock { position: absolute; left: 0; top: 0; display: flex; align-items: center; gap: 10px; color: var(--on-ink); transform-origin: 0 0; white-space: nowrap; }
.sig__mark { position: relative; width: 30px; height: 30px; flex: none; }
.sig__mark img { width: 30px; height: 30px; display: block; }
.sig__glint { position: absolute; inset: 0; background: linear-gradient(105deg, transparent 35%, rgba(255,240,205,.95) 50%, transparent 65%) -60px 0 / 300% 100% no-repeat;
  -webkit-mask: url(mark-gold.webp) center / contain no-repeat; mask: url(mark-gold.webp) center / contain no-repeat; opacity: 0; }
.sig__word { font: 600 13px/1.05 var(--serif); letter-spacing: .2em; text-transform: uppercase; }
.sig__l1, .sig__l2 { display: block; overflow: hidden; }
.sig__l2 { font: 500 8px/1 var(--sans); letter-spacing: .42em; opacity: .7; margin-top: 3px; }
.sig__tag { position: absolute; left: 0; right: 0; top: 0; margin: 0; text-align: center; font: italic 400 clamp(17px, 2.1vw, 24px)/1.3 var(--serif); color: var(--mist); padding: 0 24px; opacity: 0; text-wrap: balance; }
.sig__skip { position: absolute; right: var(--gut); bottom: 30px; font: 500 11px/1 var(--mono); letter-spacing: .2em; text-transform: uppercase; color: var(--dim); }
@media (hover: hover) { .sig__skip::after { content: " (or Esc)"; } }
.no-js .sig, .calm .sig, .sig-seen .sig, .sig.is-done { display: none; }

/* ── nav: floating pill, flips light/dark by section ── */
.nav { position: absolute; z-index: 100; top: 16px; left: 50%; transform: translateX(-50%); width: min(calc(100% - 24px), 1240px);
  display: flex; align-items: center; justify-content: space-between; gap: 16px; padding: 8px 8px 8px 18px; border-radius: 8px;
  background: var(--ink); border: 1px solid rgba(234,228,217,.1); color: var(--on-ink);
  transition: background .5s var(--ease), color .5s, border-color .5s; }
.nav.is-light { background: var(--white); color: var(--text); border-color: rgba(28,38,49,.08); }
.nav__brand { display: flex; align-items: center; gap: 10px; text-decoration: none; white-space: nowrap; }
.nav__brand img { width: 30px; height: 30px; }
.nav__brand b { font: 600 13px/1.05 var(--serif); letter-spacing: .2em; text-transform: uppercase; }
.nav__brand b small { display: block; font: 500 8px/1 var(--sans); letter-spacing: .42em; opacity: .7; margin-top: 3px; }
.nav__cycle { display: flex; align-items: center; gap: 8px; padding: 7px 14px; border-radius: 999px; border: 1px solid currentColor; border-color: rgba(234,228,217,.2);
  font: 500 11px/1 var(--mono); letter-spacing: .14em; text-transform: uppercase; white-space: nowrap; }
.nav__cycle i { width: 6px; height: 6px; border-radius: 50%; background: var(--accent); }
.cycle { display: inline-grid; overflow: hidden; height: 1.15em; vertical-align: bottom; color: var(--accent-hi); }
.nav.is-light .cycle { color: var(--accent-ink); }
.cycle > span { grid-area: 1 / 1; white-space: nowrap; }
.nav__links { display: flex; align-items: center; gap: 4px; }
.nav__links a { white-space: nowrap; padding: 10px 12px; border-radius: 4px; font: 500 13.5px/1 var(--sans); text-decoration: none; opacity: .82; transition: opacity .3s, background .3s; }
.nav__links a:hover, .nav__links a:focus-visible { opacity: 1; background: rgba(127,127,127,.12); }
.nav__links a.studio { color: var(--accent-hi); opacity: 1; }
.nav.is-light .nav__links a.studio { color: var(--accent-ink); }
.nav .btn { min-height: 42px; padding: 0 20px; font-size: 13.5px; }
.nav__burger { display: none; width: 44px; height: 44px; border-radius: 4px; border: 0; background: var(--accent); color: var(--ink); place-items: center; }
.nav__burger span { display: block; width: 18px; height: 1.5px; background: currentColor; margin: 4px auto; transition: transform .4s var(--ease); }
@media (max-width: 1480px) { .nav__cycle { display: none; } }
@media (max-width: 1240px) { .nav__links a { padding: 10px 9px; font-size: 13px; } .nav .btn { padding: 0 16px; font-size: 13px; } }
@media (max-width: 1100px) { .nav__links a[href="/about/"] { display: none; } }
@media (max-width: 980px) { .nav__links, .nav > .btn { display: none; } .nav__burger { display: grid; } }

.menu { position: fixed; inset: 0; z-index: 99; background: var(--ink); color: var(--on-ink); display: flex; flex-direction: column; justify-content: center;
  padding: 100px var(--gut) 40px; clip-path: inset(100% 0 0 0); visibility: hidden; }
.menu a { display: flex; align-items: baseline; gap: 16px; padding: 12px 0; border-bottom: 1px solid var(--line-d); text-decoration: none;
  font: 400 clamp(34px, 9vw, 54px)/1.05 var(--serif); }
.menu a small { font: 500 11px/1 var(--mono); color: var(--accent-hi); letter-spacing: .14em; }
.menu .btn { margin-top: 28px; align-self: flex-start; }

/* ── hero ── */
.hero { position: relative; min-height: 100svh; overflow: hidden; background: var(--ink); color: var(--on-ink); display: flex; align-items: center; }
.hero__glow { display: none; }
.hero__grid { position: relative; z-index: 2; width: 100%; max-width: var(--max); margin: 0 auto; padding: 140px var(--gut) 110px; }
.hero__copy { max-width: 720px; }
.hero h1 { margin-top: 26px; font-size: clamp(56px, 8.4vw, 132px); line-height: .9; letter-spacing: -.025em; }
.hero h1 .ln { display: block; overflow: hidden; padding-bottom: .06em; }
.hero h1 .ln > span { display: inline-block; }
.hero__sub { margin: 30px 0 0; max-width: 33em; font-size: clamp(16px, 1.3vw, 19px); line-height: 1.7; color: var(--mist); }
.hero .row { margin-top: 36px; }
.facts { display: flex; flex-wrap: wrap; gap: 10px 28px; margin: 42px 0 0; padding: 0; list-style: none; font: 500 11px/1 var(--mono); letter-spacing: .14em; text-transform: uppercase; color: var(--dim); }
.facts li { display: flex; align-items: center; gap: 10px; }
.facts li::before { content: ''; width: 5px; height: 5px; background: var(--accent); }
/* the living wall of Studio sites */
.wall { position: absolute; z-index: 1; top: -14%; right: -17%; width: 58vw; height: 135%; perspective: 1600px; pointer-events: none; }
.wall__tilt { position: absolute; inset: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 22px;
  transform: rotateX(22deg) rotateY(-16deg) rotateZ(10deg); transform-style: preserve-3d; }
.wall__col { min-width: 0; display: flex; flex-direction: column; gap: 22px; will-change: transform; }
.wall__col img { width: 100%; aspect-ratio: 1200 / 683; object-fit: cover; border-radius: 6px; box-shadow: 0 0 0 1px rgba(255,255,255,.08); }
.wall::after { content: ''; position: absolute; inset: 0; background:
  linear-gradient(90deg, var(--ink) 0%, rgba(1,12,29,.9) 18%, rgba(1,12,29,.3) 50%, rgba(1,12,29,.5) 100%),
  linear-gradient(0deg, var(--ink) 0%, transparent 26%, transparent 80%, var(--ink) 100%); }
.hero__cue { position: absolute; z-index: 3; left: var(--gut); bottom: 30px; display: flex; align-items: center; gap: 14px; font: 500 11px/1 var(--mono); letter-spacing: .2em; color: var(--dim); text-transform: uppercase; }
.hero__cue i { width: 48px; height: 1px; background: var(--accent); }
@media (max-width: 900px) {
  .wall { top: auto; bottom: -16%; right: -45%; width: 150vw; height: 48%; opacity: .3; }
  .hero__grid { padding-top: 120px; padding-bottom: 46vh; }
  .hero { align-items: flex-start; }
}

/* ── scale banner: the Studio frame ── */
.banner { position: relative; background: var(--ink); color: var(--on-ink); }
.banner__pin { height: 100svh; display: grid; place-items: center; overflow: hidden; }
.banner__frame { position: relative; width: 100vw; height: 100svh; overflow: hidden; border-radius: 0; will-change: transform; background: #000; }
.banner__bar { position: absolute; z-index: 3; top: 0; left: 0; right: 0; height: 38px; display: flex; align-items: center; gap: 7px; padding: 0 16px;
  background: rgba(11,21,32,.92); border-bottom: 1px solid rgba(255,255,255,.06); opacity: 0; }
.banner__bar i { width: 10px; height: 10px; border-radius: 50%; background: rgba(255,255,255,.18); }
.banner__bar span { margin-left: 14px; padding: 5px 14px; border-radius: 4px; background: rgba(255,255,255,.06); font: 500 11px/1 var(--mono); letter-spacing: .06em; color: var(--mist); }
.banner__slides img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: top center; opacity: 0; transform: scale(1.08); }
.banner__slides img.on { opacity: 1; transform: scale(1); transition: opacity 1.1s var(--ease), transform 3.4s var(--ease); }
.banner__shade { position: absolute; inset: 0; z-index: 2; background: linear-gradient(0deg, rgba(1,12,29,.85), rgba(1,12,29,.1) 55%); pointer-events: none; }
.banner__pin { position: relative; }
.banner__copy { position: absolute; z-index: 4; left: 50%; bottom: clamp(26px, 5vh, 54px); transform: translateX(-50%); width: min(100% - 2 * var(--gut), 1100px);
  display: flex; align-items: center; justify-content: space-between; gap: 18px 40px; flex-wrap: wrap; }
.banner__copy h2 { font-size: clamp(32px, 3.6vw, 56px); }
.banner__chip { margin-bottom: 0; }
@media (max-width: 767px) { .banner__copy { flex-direction: column; align-items: flex-start; bottom: 24px; } }
.banner__chip { display: inline-flex; gap: 10px; align-items: center; margin-bottom: 18px; padding: 8px 14px; border-radius: 4px; background: var(--ink);
  border: 1px solid var(--line-d); font: 500 11px/1 var(--mono); letter-spacing: .14em; text-transform: uppercase; color: var(--accent-hi); }
.banner__chip b { color: var(--on-ink); font-weight: 500; }

/* ── beats: Jeff's lines ── */
.beats { background: var(--ink); color: var(--on-ink); padding: clamp(110px, 18vh, 200px) 0; }
.beat { display: grid; grid-template-columns: 140px 1fr; gap: 20px 40px; padding: clamp(36px, 6vh, 60px) 0; border-top: 1px solid var(--line-d); }
.beat:last-child { border-bottom: 1px solid var(--line-d); }
.beat p { margin: 0; font: 400 clamp(30px, 4.2vw, 62px)/1.1 var(--serif); letter-spacing: -.012em; max-width: 19em; }
.beat p em { font-style: normal; color: inherit; }
.beat .w { opacity: .14; }
@media (max-width: 760px) { .beat { grid-template-columns: 1fr; } }
.beats__close { margin-top: clamp(56px, 9vh, 100px); display: flex; flex-wrap: wrap; justify-content: space-between; gap: 28px; align-items: end; }
.beats__close p { margin: 0; font: 400 clamp(26px, 3vw, 42px)/1.2 var(--serif); color: var(--on-ink); max-width: 16em; }

/* ── pinned Studio portfolio ── */
.work { background: var(--ink-2); color: var(--on-ink); }
.work__pin { min-height: 100svh; display: grid; grid-template-columns: 1fr 1.25fr; gap: clamp(30px, 5vw, 80px); align-items: center; max-width: var(--max); margin: 0 auto; padding: 96px var(--gut) 40px; }
.work__pin h2 { font-size: clamp(40px, min(5vw, 7vh), 84px); }
.work__list { list-style: none; margin: clamp(16px, 3vh, 30px) 0 0; padding: 0; }
.work__item { display: grid; grid-template-columns: 52px 1fr; gap: 6px 10px; padding: clamp(10px, 1.6vh, 18px) 0; border-top: 1px solid var(--line-d); opacity: .32; transition: opacity .6s var(--ease); cursor: pointer; }
.work__item:last-child { border-bottom: 1px solid var(--line-d); }
.work__item.is-on { opacity: 1; }
.work__item b { font: 500 11px/1.8 var(--mono); letter-spacing: .14em; color: var(--accent-hi); }
.work__item h3 { font-size: clamp(24px, min(2.3vw, 3.6vh), 38px); line-height: 1.05; }
.work__item p { grid-column: 2; margin: 0; font-size: 14px; color: var(--mist); max-height: 0; overflow: hidden; transition: max-height .7s var(--ease); }
.work__item.is-on p { max-height: 80px; }
.work__stage { position: relative; aspect-ratio: 1200 / 760; border-radius: 8px; overflow: hidden; background: var(--ink); box-shadow: 0 0 0 1px rgba(255,255,255,.1); }
.work__stage .bar { position: absolute; z-index: 5; inset: 0 0 auto; height: 34px; display: flex; align-items: center; gap: 7px; padding: 0 14px; background: rgba(11,21,32,.95); }
.work__stage .bar i { width: 9px; height: 9px; border-radius: 50%; background: rgba(255,255,255,.18); }
.work__stage .bar span { margin-left: 12px; font: 500 11px/1 var(--mono); color: var(--mist); }
.work__shot { position: absolute; inset: 34px 0 0; overflow: hidden; clip-path: polygon(100% 100%, 100% 100%, 100% 100%, 100% 100%); }
.work__stage .bar + .work__shot { clip-path: polygon(0 0, 100% 0, 100% 100%, 0 100%); }
.work__shot img { width: 100%; height: 100%; object-fit: cover; object-position: top; transform: scale(1.1); }
.work__foot { display: flex; justify-content: space-between; align-items: center; gap: 16px; margin-top: 22px; }
.work__count { font: 500 12px/1 var(--mono); letter-spacing: .18em; color: var(--mist); }
.work__count b { color: var(--on-ink); font-weight: 500; }
@media (max-width: 991px) {
  .work__pin { grid-template-columns: 1fr; padding-top: 90px; }
  .work__stage { display: none; }
  .work__item { opacity: 1; grid-template-columns: 1fr; }
  .work__item p { grid-column: 1; max-height: none; }
  .work__item .thumb { display: block; margin-top: 14px; border-radius: 6px; overflow: hidden; aspect-ratio: 16 / 9.5; }
  .work__item .thumb img { width: 100%; height: 100%; object-fit: cover; object-position: top; }
}
@media (min-width: 992px) { .work__item .thumb { display: none; } }

/* ── what I build ── */
.build { background: var(--white); }
.build__grid { display: grid; grid-template-columns: 1.15fr 1fr; gap: 28px; }
.card { position: relative; border-radius: 8px; background: var(--paper); border: 1px solid var(--line-l); padding: clamp(26px, 3vw, 40px); overflow: hidden; }
.card--feature { background: var(--ink); color: var(--on-ink); border-color: transparent; }
.card__price { display: flex; align-items: baseline; gap: 12px; margin: 14px 0 6px; }
.card__price b { font: 500 clamp(52px, 5vw, 76px)/1 var(--serif); letter-spacing: -.02em; color: var(--accent-hi); }
.card__price span { font: 500 11px/1.4 var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--mist); }
.card h3 { font-size: clamp(30px, 2.8vw, 42px); line-height: 1.05; }
.ticks { list-style: none; margin: 22px 0 28px; padding: 0; display: grid; gap: 12px; }
.ticks li { position: relative; padding-left: 28px; font-size: 15px; line-height: 1.55; color: var(--mist); }
.ticks li b { color: var(--on-ink); font-weight: 600; }
.ticks li::before { content: ''; position: absolute; left: 0; top: 7px; width: 14px; height: 8px; border-left: 1.5px solid var(--accent-hi); border-bottom: 1.5px solid var(--accent-hi); transform: rotate(-45deg); }
.prices { list-style: none; margin: 18px 0 0; padding: 0; }
.prices li { display: flex; justify-content: space-between; align-items: baseline; gap: 16px; padding: 15px 0; border-top: 1px solid var(--line-l); font-size: 15px; }
.prices li b { font: 500 22px/1 var(--serif); }
.prices li small { font: 500 10.5px/1 var(--mono); letter-spacing: .1em; text-transform: uppercase; color: var(--muted); margin-left: 8px; }
.svc { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: 28px; }
.svc__card { position: relative; border-radius: 8px; padding: 26px 24px 28px; background: var(--paper); border: 1px solid var(--line-l); transition: border-color .3s; }
.svc__card:hover, .svc__card:focus-within { border-color: var(--accent); }
.svc__card .label { color: var(--accent-ink); }
.svc__card h3 { margin: 18px 0 10px; font-size: 30px; line-height: 1; }
.svc__card p { margin: 0; font-size: 14.5px; line-height: 1.6; color: var(--muted); }
.svc__card .from { display: block; margin-top: 20px; font: 500 12px/1 var(--mono); letter-spacing: .08em; color: var(--text); }
@media (max-width: 1080px) { .build__grid { grid-template-columns: 1fr; } .svc { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .svc { grid-template-columns: 1fr; } }

/* ── packages ── */
.packs { background: var(--paper-2); overflow: hidden; }
.packs__track { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; }
.pack { position: relative; display: flex; flex-direction: column; border-radius: 8px; padding: 28px 26px; background: var(--white); border: 1px solid var(--line-l); min-height: 420px; will-change: transform; }
.pack--hot { background: var(--ink); color: var(--on-ink); border-color: transparent; }
.pack__n { font: 500 11px/1 var(--mono); letter-spacing: .16em; color: var(--accent-ink); text-transform: uppercase; }
.pack--hot .pack__n { color: var(--accent-hi); }
.pack h3 { margin: 22px 0 12px; font-size: 38px; line-height: 1; }
.pack p { margin: 0; font-size: 14.5px; line-height: 1.6; color: var(--muted); }
.pack--hot p { color: var(--mist); }
.pack__price { margin-top: auto; padding-top: 26px; }
.pack__price b { display: block; font: 500 44px/1 var(--serif); letter-spacing: -.02em; }
.pack--hot .pack__price b { color: var(--accent-hi); }
.pack__price span { display: block; margin-top: 8px; font: 500 11px/1.5 var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.pack--hot .pack__price span { color: var(--mist); }
.packs__foot { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 34px; }
@media (max-width: 1080px) { .packs__track { grid-template-columns: 1fr 1fr; } }
@media (max-width: 600px) { .packs__track { grid-template-columns: 1fr; } .pack { min-height: 0; } }

/* ── email thesis + 4-tap phone ── */
.thesis { background: var(--white); }
.thesis__grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(30px, 6vw, 100px); }
.steps3 { list-style: none; margin: 34px 0 0; padding: 0; counter-reset: s; }
.steps3 li { position: relative; padding: 22px 0 22px 64px; border-top: 1px solid var(--line-l); }
.steps3 li::before { counter-increment: s; content: '0' counter(s); position: absolute; left: 0; top: 24px; font: 500 12px/1 var(--mono); letter-spacing: .14em; color: var(--accent-ink); }
.steps3 b { display: block; font: 500 26px/1.1 var(--serif); margin-bottom: 6px; }
.steps3 span { color: var(--muted); font-size: 15px; }
.thesis__kicker { margin-top: 26px; font: 500 22px/1.35 var(--serif); color: var(--accent-ink); }
.taps { background: var(--ink); color: var(--on-ink); }
.taps__pin { min-height: 100svh; max-width: var(--max); margin: 0 auto; padding: 100px var(--gut); display: grid; grid-template-columns: 1fr 380px; gap: clamp(30px, 6vw, 110px); align-items: center; }
.taps__list { list-style: none; margin: 30px 0 0; padding: 0; }
.taps__list li { display: grid; grid-template-columns: 44px 1fr; gap: 12px; padding: 18px 0; border-top: 1px solid var(--line-d); opacity: .3; transition: opacity .5s var(--ease); }
.taps__list li.is-on { opacity: 1; }
.taps__list li b { font: 600 20px/1 var(--serif); color: var(--accent-hi); }
.taps__list li span { font-size: 16px; color: var(--on-ink); }
.phone { position: relative; width: 340px; height: 690px; margin: 0 auto; border-radius: 52px; padding: 14px; background: #05070b;
  box-shadow: 0 0 0 2px #2a2f38, inset 0 0 0 2px #000; }
.phone__screen { position: relative; width: 100%; height: 100%; border-radius: 40px; overflow: hidden; background: #fff; color: #111; font-family: -apple-system, 'Segoe UI', Helvetica, Arial, sans-serif; }
.phone__notch { position: absolute; z-index: 9; top: 10px; left: 50%; transform: translateX(-50%); width: 104px; height: 30px; border-radius: 20px; background: #000; }
.scr { position: absolute; inset: 0; padding: 54px 18px 18px; opacity: 0; transform: translateX(30px); transition: opacity .6s var(--ease), transform .7s var(--ease); }
.scr.is-on { opacity: 1; transform: none; }
.scr h6 { margin: 0 0 14px; font-size: 28px; font-weight: 700; letter-spacing: -.01em; }
.mail { padding: 11px 0; border-bottom: 1px solid #eee; font-size: 12.5px; line-height: 1.35; color: #666; }
.mail b { display: flex; justify-content: space-between; color: #111; font-size: 14px; }
.mail b small { font-weight: 400; color: #999; font-size: 12px; }
.mail strong { display: block; color: #111; font-weight: 600; margin: 2px 0; }
.mail.hl { background: #f6efe9; margin: 0 -18px; padding: 11px 18px; }
.mail.dim { opacity: .5; }
.em__from { font-size: 12px; color: #888; margin-bottom: 18px; }
.em__h { font: 600 24px/1.2 Georgia, serif; margin: 0 0 12px; color: #1a1a1a; }
.em__p { font-size: 14px; line-height: 1.55; color: #444; margin: 0 0 18px; }
.em__btn { display: block; text-align: center; padding: 14px; border-radius: 12px; background: #2e2116; color: #fff; font-weight: 600; font-size: 15px; }
.em__prod { margin: 18px 0; height: 190px; border-radius: 14px; background: linear-gradient(140deg, #3b2a1c, #1b130c); display: grid; place-items: end start; padding: 16px; color: #f3e6d2; font: italic 500 22px/1.1 Georgia, serif; }
.ok { display: grid; place-items: center; text-align: center; height: 100%; padding-bottom: 60px; }
.ok svg { width: 74px; height: 74px; margin: 0 auto 18px; }
.ok b { display: block; font-size: 22px; margin-bottom: 8px; color: #111; }
.ok span { font-size: 14px; color: #666; }
@media (max-width: 900px) {
  .thesis__grid { grid-template-columns: 1fr; }
  .taps__pin { grid-template-columns: 1fr; min-height: 0; }
  .phone { transform: scale(.86); transform-origin: top center; margin-bottom: -90px; }
  .taps__list li { opacity: 1; }
}

/* ── sequences marquee ── */
.seq { background: var(--ink); color: var(--on-ink); padding: clamp(80px, 13vh, 150px) 0; overflow: hidden; }
.marq { display: flex; gap: 0; white-space: nowrap; margin-top: clamp(40px, 7vh, 70px); border-top: 1px solid var(--line-d); border-bottom: 1px solid var(--line-d); }
.marq__run { display: flex; flex: none; align-items: center; padding: 26px 0; will-change: transform; }
.marq__run span { display: inline-flex; align-items: center; gap: 34px; padding-right: 34px; font: 400 clamp(36px, 5vw, 72px)/1 var(--serif); }
.marq__run span::after { content: ''; width: 14px; height: 14px; border: 1.5px solid var(--accent); transform: rotate(45deg); }
.marq__run span:nth-child(even) { color: var(--mist); }

/* ── statement ── */
.statement { background: var(--paper); text-align: center; padding: clamp(110px, 18vh, 210px) var(--gut); }
.statement h2 { font-size: clamp(54px, 9vw, 150px); line-height: .9; }
.statement h2 .ln { display: block; overflow: hidden; }
.statement h2 .ln > span { display: inline-block; }
.statement p { margin: 36px auto 0; max-width: 40em; color: var(--muted); font-size: 17px; }

/* ── open book ── */
.book { background: var(--white); }
.rules { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; border-top: 1px solid var(--line-l); }
.rule { padding: 34px 26px 10px 0; border-right: 1px solid var(--line-l); }
.rule + .rule { padding-left: 26px; }
.rule:last-child { border-right: 0; }
.rule i { font: 500 13px/1 var(--mono); font-style: normal; letter-spacing: .16em; color: var(--accent-ink); }
.rule h3 { margin: 22px 0 10px; font-size: 26px; line-height: 1.1; }
.rule p { margin: 0; font-size: 14.5px; color: var(--muted); }
@media (max-width: 980px) { .rules { grid-template-columns: 1fr 1fr; } .rule:nth-child(2) { border-right: 0; } .rule:nth-child(3) { padding-left: 0; } }
@media (max-width: 560px) { .rules { grid-template-columns: 1fr; } .rule, .rule + .rule { padding-left: 0; border-right: 0; border-bottom: 1px solid var(--line-l); padding-bottom: 28px; } }

/* ── about: parallax collage around the operator line ── */
.about { position: relative; background: var(--ink); color: var(--on-ink); overflow: hidden; padding: clamp(120px, 22vh, 240px) 0; }
.about__center { position: relative; z-index: 2; text-align: center; max-width: 900px; margin: 0 auto; padding: 0 var(--gut); }
.about__center h2 { font-size: clamp(44px, 6.4vw, 100px); }
.about__center .lede { margin: 28px auto 0; }
.about__film { position: relative; z-index: 2; max-width: 1080px; margin: clamp(60px, 10vh, 110px) auto 0; padding: 0 var(--gut); }
.about__film figure { margin: 0; border-radius: 8px; overflow: hidden; aspect-ratio: 16 / 9; }
.about__film video, .about__film img { width: 100%; height: 100%; object-fit: cover; transform: scale(1.12); }
.about__film figcaption { display: flex; justify-content: space-between; gap: 16px; margin-top: 14px; font: 500 11px/1.5 var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--dim); }
.chip { position: absolute; z-index: 1; width: clamp(120px, 11vw, 180px); border-radius: 6px; overflow: hidden; opacity: .4; filter: saturate(.7); pointer-events: none; }
.chip img { width: 100%; aspect-ratio: 1200/683; object-fit: cover; object-position: top; }
.owns { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; max-width: 1080px; margin: 50px auto 0; padding: 0 var(--gut); position: relative; z-index: 2; }
.owns div { padding: 18px 18px 18px 0; border-top: 1px solid var(--line-d); }
.owns small { display: block; font: 500 10.5px/1 var(--mono); letter-spacing: .16em; text-transform: uppercase; color: var(--accent-hi); }
.owns b { display: block; margin: 10px 0 4px; font: 500 22px/1.1 var(--serif); }
.owns span { font-size: 13px; color: var(--mist); }
.about .row { justify-content: center; margin-top: 36px; position: relative; z-index: 2; }
@media (max-width: 860px) { .owns { grid-template-columns: 1fr 1fr; } .chip { display: none; } }

/* ── results / compare / faq ── */
.results { background: var(--ink-2); color: var(--on-ink); }
.results__grid { display: grid; grid-template-columns: 1.1fr 1fr; gap: clamp(30px, 6vw, 100px); align-items: center; }
.deal { border-radius: 8px; padding: clamp(28px, 3vw, 42px); border: 1px solid var(--line-d); }
.deal .label { margin-bottom: 18px; }
.deal h3 { font-size: 40px; line-height: 1; }
.deal strong { display: block; margin: 16px 0; font: 500 20px/1.35 var(--serif); color: var(--accent-hi); }
.deal p { margin: 0; color: var(--mist); font-size: 15px; }
@media (max-width: 900px) { .results__grid { grid-template-columns: 1fr; } }
.compare { background: var(--paper); }
.vs { border-radius: 8px; overflow: hidden; border: 1px solid var(--line-l); background: var(--white); }
.vs__row { display: grid; grid-template-columns: 1fr 1fr; }
.vs__row > div { padding: 20px 26px; border-top: 1px solid var(--line-l); font-size: 15.5px; }
.vs__row > div:last-child { background: var(--ink); color: var(--on-ink); border-top-color: rgba(255,255,255,.06); position: relative; padding-left: 52px; }
.vs__row > div:last-child::before { content: ''; position: absolute; left: 24px; top: 26px; width: 12px; height: 7px; border-left: 1.5px solid var(--accent-hi); border-bottom: 1.5px solid var(--accent-hi); transform: rotate(-45deg); }
.vs__row > div:first-child { color: var(--muted); text-decoration: line-through; text-decoration-color: rgba(93,103,114,.35); }
.vs__head > div { border-top: 0 !important; font: 500 11px/1 var(--mono) !important; letter-spacing: .16em; text-transform: uppercase; text-decoration: none !important; padding-top: 22px !important; padding-bottom: 22px !important; }
.vs__head > div:last-child { color: var(--accent-hi) !important; padding-left: 26px !important; }
.vs__head > div:last-child::before { display: none; }
@media (max-width: 640px) { .vs__row > div { padding: 16px; font-size: 14px; } .vs__row > div:last-child { padding-left: 40px; } .vs__row > div:last-child::before { left: 16px; top: 22px; } }
.faq { background: var(--white); }
.faq__grid { display: grid; grid-template-columns: .8fr 1.2fr; gap: clamp(30px, 6vw, 100px); }
.qa { border-top: 1px solid var(--line-l); }
.qa:last-child { border-bottom: 1px solid var(--line-l); }
.qa button { width: 100%; display: flex; justify-content: space-between; align-items: center; gap: 20px; padding: 24px 0; background: none; border: 0; text-align: left; color: var(--text); font: 500 clamp(21px, 1.8vw, 27px)/1.2 var(--serif); }
.qa button i { flex: none; width: 34px; height: 34px; border-radius: 4px; border: 1px solid var(--line-l); position: relative; transition: transform .5s var(--ease), background .3s; }
.qa button i::before, .qa button i::after { content: ''; position: absolute; left: 50%; top: 50%; width: 12px; height: 1.5px; background: currentColor; transform: translate(-50%, -50%); }
.qa button i::after { transform: translate(-50%, -50%) rotate(90deg); transition: transform .5s var(--ease); }
.qa button[aria-expanded="true"] i { background: var(--ink); border-color: var(--ink); color: var(--on-ink); }
.qa button:focus-visible { outline: 2px solid var(--accent); outline-offset: 4px; }
.qa button[aria-expanded="true"] i::after { transform: translate(-50%, -50%) rotate(0); }
.qa__a { overflow: hidden; height: 0; }
.qa__a p { margin: 0 0 26px; max-width: 40em; color: var(--muted); }
@media (max-width: 860px) { .faq__grid { grid-template-columns: 1fr; } }

/* ── closing CTA ── */
.close { position: relative; background: var(--ink); color: var(--on-ink); text-align: center; padding: clamp(120px, 20vh, 220px) var(--gut) clamp(90px, 14vh, 140px); overflow: hidden; }
.close__ring { display: none; }
.close h2 { position: relative; font-size: clamp(46px, 7vw, 116px); max-width: 14em; margin: 22px auto 0; }
.close .lede { position: relative; margin: 28px auto 0; }
.close .row { position: relative; justify-content: center; margin-top: 40px; }
.close__mail { position: relative; margin-top: 30px; font: 500 12px/1 var(--mono); letter-spacing: .1em; color: var(--dim); }
.close__mail a { color: var(--mist); text-decoration: none; }
.foot { background: var(--ink); color: var(--dim); border-top: 1px solid rgba(255,255,255,.06); }
.foot .wrap { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 18px; padding-top: 30px; padding-bottom: 40px; font-size: 13px; }
.foot nav { display: flex; flex-wrap: wrap; gap: 18px; }
.foot a { color: var(--mist); text-decoration: none; }
.foot a:hover { color: var(--on-ink); }

/* reveal defaults (JS sets the start states; no-JS/reduced motion see everything) */
@media (prefers-reduced-motion: reduce) { .hero__cue i, .nav__cycle i { animation: none; } }
/* phone */
.nav__tel { display: inline-flex; align-items: center; gap: 8px; padding: 0 12px; height: 42px; border-radius: 4px; text-decoration: none; font: 500 13.5px/1 var(--sans); white-space: nowrap; transition: background .3s; }
.nav__tel:hover { background: rgba(127,127,127,.12); }
.nav__tel svg { width: 15px; height: 15px; color: var(--accent); }
@media (max-width: 1360px) { .nav__tel span { display: none; } }
@media (max-width: 980px) { .nav__tel { margin-left: auto; width: 44px; justify-content: center; padding: 0; border: 1px solid rgba(234,228,217,.2); } }
.menu__tel { margin-top: 18px; border: 0 !important; font: 500 14px/1 var(--mono) !important; letter-spacing: .12em; color: var(--accent-hi); }
.close__mail a + a, .close__mail a { white-space: nowrap; }
.foot a[href^="tel"] { color: var(--mist); }

/* ── 10/31 brief: nine-section flow ── */
.nav { gap: 12px; }
.nav__links { margin-left: auto; }
.facts a { text-decoration: none; }
a.banner__frame { display: block; color: inherit; text-decoration: none; }

/* selected work */
.work__intro { margin: 18px 0 0; max-width: 34em; font-size: 15px; line-height: 1.6; color: var(--mist); }
.work__item h3 small.label { margin-left: 8px; vertical-align: middle; }
.work__more { padding-top: clamp(40px, 8vh, 90px); padding-bottom: clamp(90px, 14vh, 150px); }
.why { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; border-top: 1px solid var(--line-d); }
.why > div { padding: 30px 26px 10px 0; }
.why > div + div { padding-left: 26px; border-left: 1px solid var(--line-d); }
.why p { margin: 16px 0 0; font: 400 clamp(22px, 1.9vw, 28px)/1.2 var(--serif); }
.why p em { font-style: normal; color: inherit; }
@media (max-width: 980px) { .why { grid-template-columns: 1fr 1fr; } .why > div:nth-child(3) { padding-left: 0; border-left: 0; } }
@media (max-width: 560px) { .why { grid-template-columns: 1fr; } .why > div, .why > div + div { padding-left: 0; border-left: 0; border-bottom: 1px solid var(--line-d); padding-bottom: 26px; } }
.quote { margin: clamp(50px, 8vh, 80px) 0 0; max-width: 900px; }
.quote blockquote { margin: 0; }
.quote p { margin: 0; font: 400 clamp(26px, 3vw, 42px)/1.25 var(--serif); }
.quote figcaption { display: flex; gap: 12px; flex-wrap: wrap; margin-top: 18px; font: 500 11px/1.4 var(--mono); letter-spacing: .14em; text-transform: uppercase; color: var(--mist); }
.quote figcaption b { color: var(--accent-hi); font-weight: 500; }
.work__cta { margin-top: clamp(44px, 7vh, 70px); gap: 18px 24px; }
.work__cta-note { font: 400 clamp(19px, 1.6vw, 23px)/1.35 var(--serif); color: var(--mist); }

/* regulated industries */
.reg { background: var(--paper); }
.reg__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.reg__card { display: flex; flex-direction: column; align-items: flex-start; gap: 14px; border-radius: 8px; padding: 18px 18px 30px; background: var(--ink); color: var(--on-ink); }
.reg__card .label { margin: 10px 10px 0; color: var(--accent-hi); }
.reg__card h3 { margin: 0 10px; font-size: clamp(32px, 3vw, 44px); line-height: 1; }
.reg__card p { margin: 0 10px; color: var(--mist); font-size: 15px; line-height: 1.65; }
.reg__card .btn { margin: 8px 10px 0; }
.reg__shot { position: relative; display: block; width: 100%; aspect-ratio: 16 / 9.4; border-radius: 6px; overflow: hidden; }
.reg__shot img { width: 100%; height: 100%; object-fit: cover; object-position: top; transition: transform 1s var(--ease); }
a.reg__shot:hover img { transform: scale(1.03); }
.reg__list { list-style: none; margin: clamp(36px, 6vh, 60px) 0 0; padding: 0; display: grid; grid-template-columns: repeat(4, 1fr); border-top: 1px solid var(--line-l); }
.reg__list li { padding: 24px 22px 6px 0; font-size: 14.5px; line-height: 1.6; color: var(--muted); }
.reg__list li + li { padding-left: 22px; border-left: 1px solid var(--line-l); }
.reg__list b { display: block; margin-bottom: 6px; font: 500 22px/1.15 var(--serif); color: var(--text); }
@media (max-width: 980px) { .reg__grid { grid-template-columns: 1fr; } .reg__list { grid-template-columns: 1fr 1fr; } .reg__list li:nth-child(3) { padding-left: 0; border-left: 0; } }
@media (max-width: 560px) { .reg__list { grid-template-columns: 1fr; } .reg__list li, .reg__list li + li { padding-left: 0; border-left: 0; border-bottom: 1px solid var(--line-l); padding-bottom: 20px; } }

/* email: one section */
.mail-sec { background: var(--white); }
.flow { list-style: none; margin: 0; padding: 0; counter-reset: f; display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; }
.flow li { position: relative; padding: 28px 24px 30px; border-radius: 8px; background: var(--paper); border: 1px solid var(--line-l); }
.flow li::before { counter-increment: f; content: '0' counter(f); display: block; font: 500 12px/1 var(--mono); letter-spacing: .14em; color: var(--accent-ink); margin-bottom: 22px; }
.flow li:not(:last-child)::after { content: ''; position: absolute; top: 34px; right: -14px; width: 10px; height: 10px; border-top: 1.5px solid var(--accent); border-right: 1.5px solid var(--accent); transform: rotate(45deg); }
.flow b { display: block; font: 500 26px/1.1 var(--serif); margin-bottom: 10px; }
.flow span { font-size: 14.5px; line-height: 1.6; color: var(--muted); }
.flows { margin-top: clamp(56px, 9vh, 96px); display: grid; grid-template-columns: .8fr 1.2fr; gap: 24px clamp(30px, 6vw, 90px); align-items: start; }
.flows h3 { font-size: clamp(34px, 3.4vw, 52px); line-height: 1.02; }
.flows ul { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 0 30px; }
.flows li { padding: 18px 0; border-top: 1px solid var(--line-l); }
.flows li b { display: block; font: 500 21px/1.2 var(--serif); }
.flows li span { font-size: 14px; color: var(--muted); }
@media (max-width: 1080px) { .flow { grid-template-columns: 1fr 1fr; } .flow li:nth-child(2)::after { display: none; } }
@media (max-width: 860px) { .flows { grid-template-columns: 1fr; } }
@media (max-width: 560px) { .flow { grid-template-columns: 1fr; } .flow li::after { display: none; } .flows ul { grid-template-columns: 1fr; } }

/* pricing: one area */
.price { background: var(--white); }
.svc { grid-template-columns: repeat(5, 1fr); }
.svc__card { display: flex; flex-direction: column; }
.svc__card h3 { font-size: 27px; }
.svc__card .from { margin-top: auto; padding-top: 20px; }
.svc__card .from small { display: block; margin-top: 6px; font-size: 10.5px; letter-spacing: .06em; color: var(--muted); text-transform: uppercase; }
.svc__link { margin-top: 14px; font: 500 12px/1 var(--mono); letter-spacing: .12em; text-transform: uppercase; color: var(--accent-ink); text-decoration: none; }
.svc__btn { margin-top: 14px; min-height: 44px; padding: 0 18px; font-size: 13.5px; align-self: flex-start; }
@media (max-width: 1200px) { .svc { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 1080px) { .svc { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .svc { grid-template-columns: 1fr; } }
.price .packs { background: none; overflow: visible; margin-top: clamp(70px, 11vh, 120px); }
.packs__head { display: grid; grid-template-columns: 1fr 1fr; gap: 18px 60px; align-items: end; margin-bottom: 34px; }
.packs__head .label { grid-column: 1 / -1; }
.packs__head h3 { font-size: clamp(36px, 4vw, 60px); line-height: 1; }
.packs__head p { margin: 0; color: var(--muted); max-width: 36em; }
@media (max-width: 860px) { .packs__head { grid-template-columns: 1fr; } }
.pack { background: var(--paper); }
.pack__price b { font-size: 40px; }
.price .deal { display: grid; grid-template-columns: 1.1fr 1fr; gap: 30px clamp(30px, 5vw, 80px); align-items: center; margin-top: 28px;
  background: var(--ink); color: var(--on-ink); border-color: transparent; padding: clamp(30px, 4vw, 56px); scroll-margin-top: 90px; }
.price .deal .label { color: var(--accent-hi); }
.price .deal h3 { margin-top: 18px; font-size: clamp(34px, 3.4vw, 50px); }
.price .deal p { margin-top: 16px; }
.deal__terms strong { display: block; margin: 0 0 14px; font: 500 clamp(40px, 4vw, 56px)/1 var(--serif); color: var(--accent-hi); }
.deal__terms strong small { display: block; margin-top: 10px; font: 500 12px/1.5 var(--mono); letter-spacing: .08em; text-transform: uppercase; color: var(--on-ink); }
.deal__terms ul { list-style: none; margin: 0 0 24px; padding: 0; }
.deal__terms li { padding: 10px 0; border-top: 1px solid var(--line-d); font-size: 14.5px; color: var(--mist); }
@media (max-width: 900px) { .price .deal { grid-template-columns: 1fr; } }
.price__foot { display: flex; flex-wrap: wrap; gap: 12px; margin-top: clamp(40px, 6vh, 60px); }

/* how I work */
.how { background: var(--paper); }
.how .statement { padding-bottom: clamp(60px, 9vh, 100px); }
.how .statement .label { margin-bottom: 26px; }
.how .book { padding-bottom: clamp(100px, 16vh, 180px); }
.book__head { display: grid; grid-template-columns: 1fr 1fr; gap: 18px 60px; align-items: end; margin-bottom: 34px; }
.book__head .label { grid-column: 1 / -1; }
.book__head h3 { font-size: clamp(34px, 3.6vw, 54px); line-height: 1.02; }
.book__head p { margin: 0; color: var(--muted); max-width: 36em; }
@media (max-width: 860px) { .book__head { grid-template-columns: 1fr; } }
.how .book { background: none; }
.pack.pack--hot { background: var(--ink); }
/* real client logos on a white plate, as each brand shows it */
.reg__logo { display: inline-flex; align-items: center; margin: 6px 10px 0; padding: 12px 18px; border-radius: 6px; background: #fff; }
.reg__logo img { height: 44px; width: auto; }
.owns { margin-top: clamp(56px, 9vh, 90px); }

/* ── hero type: the same serif as every headline, one weight, one color ── */
.hero h1 { font-family: var(--serif); font-weight: 600; font-size: clamp(46px, 5.2vw, 84px); line-height: 1.02; letter-spacing: -.025em; max-width: 11em; margin-top: 22px; }
.hero h1 .ln { display: inline-block; padding-bottom: .06em; }
.hero h1 em { font-style: normal; color: inherit; }
.hero__sub { margin-top: 26px; font-size: clamp(16px, 1.2vw, 18px); color: rgba(234,228,217,.78); }
.hero .row { margin-top: 32px; }
.facts { margin-top: 34px; }
.wall { -webkit-mask-image: linear-gradient(90deg, transparent 0, #000 30%); mask-image: linear-gradient(90deg, transparent 0, #000 30%); }
@media (max-width: 560px) { .hero .label { display: block; line-height: 1.7; } }

/* Studio banner on phones: a browser-window card showing the whole site, copy underneath (no pin, no full-bleed crop) */
@media (max-width: 767px) {
  .banner__pin { height: auto; display: block; padding: 84px var(--gut) 76px; overflow: visible; }
  .banner__frame { width: 100%; height: auto; aspect-ratio: 1200 / 721; border-radius: 8px; box-shadow: 0 0 0 1px rgba(255,255,255,.1); }
  .banner__bar { opacity: 1; height: 30px; padding: 0 12px; gap: 6px; }
  .banner__bar i { width: 8px; height: 8px; }
  .banner__bar span { margin-left: 8px; font-size: 10px; padding: 4px 10px; }
  .banner__slides img { top: 30px; height: calc(100% - 30px); object-position: top center; }
  .banner__shade { display: none; }
  .banner__copy { position: static; transform: none; width: 100%; margin-top: 30px; flex-direction: column; align-items: flex-start; }
  .banner__copy h2 { font-size: clamp(30px, 8.4vw, 40px); }
}
@media (max-width: 767px) { .banner__chip { font-size: 9.5px; letter-spacing: .1em; white-space: nowrap; gap: 8px; padding: 7px 12px; } }

/* labels on the navy sections use the lighter gold so they stay readable */
.hero .label, .banner .label, .beats .label, .work .label, .taps .label, .seq .label, .about .label, .results .label, .close .label { color: var(--accent-hi); }

/* Wealth band (before pricing) */
.wealth { background: var(--paper-2); }
.wealth .reg__list { grid-template-columns: repeat(3, 1fr); }
@media (max-width: 980px) { .wealth .reg__list { grid-template-columns: 1fr; } .wealth .reg__list li, .wealth .reg__list li + li { padding-left: 0; border-left: 0; border-bottom: 1px solid var(--line-l); padding-bottom: 20px; } }
.wealth__more { margin: 28px 0 0; font-size: 15px; color: var(--muted); }
.wealth__more a { color: var(--text); text-decoration: underline; text-underline-offset: 3px; }

/* Social media (after email) */
.soc { background: var(--ink); color: var(--on-ink); }
.soc .label { color: var(--accent-hi); }
.soc .lede { color: var(--mist); }
.soc__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.soc__card { padding: 28px 26px 30px; border-radius: 8px; background: var(--ink-2); border: 1px solid var(--line-d); }
.soc__ic { display: grid; place-items: center; width: 48px; height: 48px; border-radius: 8px; background: var(--b); border: 1px solid var(--line-d); margin-bottom: 22px; }
.soc__ic svg { width: 24px; height: 24px; fill: #fff; }
.soc__card h3 { font: 500 26px/1.1 var(--serif); margin: 0 0 10px; color: var(--white); }
.soc__card p { margin: 0; font-size: 14.5px; line-height: 1.6; color: var(--mist); }
.soc .reg__list { border-top-color: var(--line-d); }
.soc .reg__list li { color: var(--mist); }
.soc .reg__list li + li { border-left-color: var(--line-d); }
.soc .reg__list b { color: var(--white); }
.soc__more { margin: 28px 0 0; font-size: 15px; color: var(--mist); }
.soc__more a { color: var(--accent-hi); text-decoration: underline; text-underline-offset: 3px; }
@media (max-width: 980px) { .soc__grid { grid-template-columns: 1fr 1fr; } .soc .reg__list li { border-color: var(--line-d); } }
@media (max-width: 560px) { .soc__grid { grid-template-columns: 1fr; } }